How To List A For Sale By Owner On Zillow

Navigating the real estate market as a seller can be daunting, particularly when considering the For Sale By Owner (FSBO) route. Zillow, a leading online real estate marketplace, offers a platform for homeowners to list their properties independently, reaching a vast audience of potential buyers.
This article provides a comprehensive guide on how to list a For Sale By Owner property on Zillow, ensuring maximum visibility and a smooth selling experience.
Understanding Zillow's FSBO Listing Process
Zillow allows homeowners to list their properties for sale without the assistance of a real estate agent. This option, known as For Sale By Owner, empowers sellers to control the listing process and potentially save on commission fees. The process involves creating a Zillow account, claiming the property, and providing detailed information about the home.
Creating a Zillow Account
The first step is to create a Zillow account. This requires a valid email address and a strong password. Existing Zillow users can simply log in to their accounts.
Once logged in, navigate to the "Sell" section of the website or app.
Claiming Your Property
After logging in, search for your property using the address. Zillow uses public records to populate property information, so your home should appear in the search results.
If your property is listed, click on it and select the "Claim this home" option. This verifies your ownership and allows you to edit the property details and list it for sale.
In some cases, you may need to provide proof of ownership, such as a property tax bill or deed.
Creating the Listing
With the property claimed, you can now create the FSBO listing. This involves providing detailed information about the home, including the listing price, number of bedrooms and bathrooms, square footage, and lot size.
Writing a compelling description is crucial. Highlight key features and benefits of the property, such as updated appliances, a renovated kitchen, or a spacious backyard. Accurate and detailed information will attract serious buyers.
High-quality photographs are essential for showcasing your property. Take clear, well-lit photos of each room, as well as the exterior of the house and any outdoor spaces. Consider hiring a professional photographer for optimal results. According to Zillow, listings with high-quality photos receive significantly more views.
Setting the Listing Price
Determining the right listing price is crucial for attracting buyers and selling the property quickly. Research comparable properties in your area that have recently sold, taking into account factors such as size, location, and condition.
Zillow provides tools and resources to help you estimate the value of your home. Consider consulting with a real estate appraiser for a professional valuation.
Be prepared to adjust the listing price if necessary based on market feedback and buyer interest.
Managing Inquiries and Showings
Once your listing is live, you will receive inquiries from potential buyers. Respond promptly and professionally to all inquiries. Arrange showings at convenient times for both you and the buyer.
Prepare your home for showings by cleaning and decluttering. Highlight the positive attributes of the property and be prepared to answer questions about the home and neighborhood.
Tips for a Successful FSBO Listing
Zillow Premier Agent is a paid advertising program that can enhance visibility and reach. Consider if it's the right move for you.
Consider offering buyer agent commission. Although you are saving on the seller's agent commission, offering a competitive commission to the buyer's agent can incentivize them to show your property to their clients.
Consult with a real estate attorney to ensure all legal aspects of the sale are handled correctly.
By following these steps and utilizing Zillow's resources, homeowners can successfully list their properties For Sale By Owner and navigate the real estate market with confidence.

















