How To Sell Audible Books On Amazon

The digital marketplace offers numerous avenues for creators and rights holders to monetize their work, and Audible, Amazon's audiobook platform, is no exception. However, directly selling Audible books on Amazon is not a straightforward process for independent authors and publishers.

This article clarifies the existing pathways for selling audiobooks through Amazon, highlighting the roles of ACX (Audible Creation Exchange) and alternative distribution models. We will explore the eligibility requirements, the process of production, and the varying royalty structures that creators must understand to successfully navigate this market.

Understanding the Audible Landscape

Audible operates primarily through a subscription model. Customers pay a monthly fee for credits that can be redeemed for audiobooks. This system largely dictates how creators can make their audiobooks available.

The primary gateway for creators to list on Audible and Amazon is through ACX, Audible's marketplace connecting authors, rights holders, and narrators. ACX offers options for both exclusive and non-exclusive distribution.

ACX: Your Entry Point

ACX acts as the intermediary between authors/rights holders and audiobook narrators/producers. Creators can either produce the audiobook themselves or hire a professional through ACX.

You can either pay the narrator upfront, or opt for a royalty share agreement. Royalty share involves splitting the audiobook sales revenue with the narrator.

The agreement you choose affects the earning potential of your book. Before diving in, carefully consider whether upfront payments or royalty sharing better suit your financial situation and risk appetite.

Exclusive vs. Non-Exclusive Distribution

Exclusivity with Audible grants a higher royalty rate (40%) but requires the audiobook to be available exclusively on Audible, Amazon, and iTunes for 7 years. Non-exclusive distribution, allowing sales on other platforms, yields a lower royalty rate (25%).

Choosing between exclusive and non-exclusive distribution is a crucial decision. Exclusivity is beneficial if you prioritize maximizing revenue from Audible and Amazon customers. Choosing the non-exclusive option allows distribution across various platforms and reaching a wider audience.

Ultimately, the decision depends on your overall distribution strategy and your target market.

The Production Process

Creating an audiobook through ACX involves several key steps: rights confirmation, casting (if hiring a narrator), production, quality assurance, and approval. ACX provides resources and guidelines to ensure audio quality meets Audible's standards.

Sound quality and professional narration are crucial for a successful audiobook. Investing in quality production will enhance the listener experience.

Poor audio or amateur narration can significantly deter potential buyers and negatively impact reviews.

Alternative Distribution Options

While ACX is the most direct route to Audible, creators can also explore other audiobook distributors like Findaway Voices and Authors Republic. These platforms may offer broader distribution networks, reaching libraries and other audiobook retailers.

These distributors handle distribution to multiple platforms, including Audible, often with varying royalty splits and agreements. Researching these options can be beneficial for expanding reach beyond the Amazon ecosystem.

Using multiple distributors might allow for a higher combined revenue, which is dependent on the sales performance in these separate stores.

Key Considerations

Before embarking on the audiobook journey, it's crucial to understand the legal and financial implications. Rights holders should ensure they possess the necessary audio rights to the work being produced.

Carefully review and understand the terms and conditions of ACX and any other distribution platforms. Pay close attention to royalty rates, exclusivity clauses, and payment schedules.

Understanding these elements ensures a clear understanding of the costs and potential returns involved in audio book production and sales.

Conclusion

While directly selling audiobooks on Amazon is facilitated primarily through ACX, understanding the nuances of exclusivity, royalty rates, and production quality is critical for success. Exploring alternative distribution models can further expand reach and revenue potential for audiobook creators.

By carefully navigating these pathways, authors and rights holders can effectively leverage the growing audiobook market and connect with a wider audience of listeners.