Mike Ferry For Sale By Owner Script

Okay, let’s talk about something that might ruffle some feathers. It's a topic whispered in real estate offices everywhere. Are you ready? Here we go.

I'm going to say it. The Mike Ferry For Sale By Owner (FSBO) script… is... fine.

Unpopular Opinion Time

Yep, I said it. Before you sharpen your pitchforks, hear me out. There are tons of opinions out there. But someone needs to take the middle ground.

Every real estate agent and their dog seems to have an opinion. Either they’re worshipping at the altar of Mike Ferry. Or they’re using his script as the butt of all their jokes.

It's Like Broccoli (Hear Me Out!)

Think of the FSBO script like broccoli. Some love it, some hate it. But either way, it's probably good for you.

It’s a tool. That’s it! A tool to help you connect with potential clients. It is not a magic wand.

And let's be honest, cold calling is HARD. Having a script, any script, gives you a starting point. You have a line to follow instead of stumbling through your opening.

The "Objection Handling" Hysteria

The real fun begins when the FSBO throws an objection your way. This is when agents REALLY stress.

Scripts help you anticipate these! You can prepare counter arguments in advance. It gives you confidence, even if that counter falls flat.

It's like improv. You learn some basics, then adjust based on the scene. You don't have to verbatim repeat the Mike Ferry script. You adapt.

The Secret Ingredient: You

Here's the kicker. The script isn’t the secret sauce. You are.

Your personality. Your knowledge. Your genuine desire to help. That's what matters.

A stiff reading of ANY script will sound robotic. Connect, listen, and be human. Ditch the corporate jargon.

The "Overdone" Argument

Okay, okay, I hear you. "Everyone uses it!" Yes, they probably do.

But here's the thing. FSBOs hear lots of the same lines. So?

The repetition is the noise. Your job is to cut through the noise. Be yourself.

Find Your Voice

The goal shouldn't be to perfectly recite a script. It should be to find your own voice. Use the script as a foundation.

Take what works for you. Toss what doesn't. Add your own unique flavor. Create a sales strategy you’re happy with.

Turn the script into your own, using your own personality. You're going to find the sweet spot between sounding professional and being human. And it's going to be awesome.