Does Mark And Digger Own Sugarland Distillery

Rumors swirling online question the ownership of Sugarlands Distilling Company. Are Mark Ramsey and Digger Manes, the stars of Discovery Channel's "Moonshiners," actually the owners?

The truth is more complex than a simple yes or no. While they are heavily involved and associated with the brand, their roles are primarily as brand ambassadors and partners, not outright owners.

The Connection: Mark and Digger's Role

Mark Ramsey and Digger Manes are synonymous with Sugarlands Distilling Co. Their fame from "Moonshiners" catapulted the distillery into the national spotlight.

They frequently appear in Sugarlands' marketing materials and at public events. This prominent association has led many to believe they own the company.

Their expertise in distilling and moonshining adds authenticity to the brand.

Unveiling the Ownership Structure

Sugarlands Distilling Co. is not solely owned by Mark and Digger. The distillery was founded in 2014 by Ned Vickers, who remains the Chief Strategy Officer.

Private equity firms and other investors also hold significant stakes in the company. This is a common structure for growing businesses in the spirits industry.

Public records and official company statements confirm this ownership structure.

Official Statements and Partnerships

Sugarlands Distilling Co. has always been transparent about Mark and Digger's role. They are recognized as partners and brand ambassadors.

This collaboration allows Sugarlands to leverage their expertise and popularity. It is a mutually beneficial partnership.

Ned Vickers and other executives manage the day-to-day operations and strategic direction of the company.

Deciphering the Misconception

The strong association between Mark, Digger, and Sugarlands is understandable. Their faces are plastered across marketing campaigns.

However, brand ambassadorship does not equal ownership. This is a crucial distinction to make.

Fans often conflate their on-screen personas with real-world business ownership.

Addressing Fan Inquiries and Online Rumors

Social media and online forums are rife with questions about the ownership. The perception persists despite evidence to the contrary.

Sugarlands has addressed these inquiries through official channels. They consistently clarify Mark and Digger's roles.

This persistent myth highlights the power of celebrity endorsement in shaping public perception.

The Value of the Partnership

Mark and Digger's involvement is undoubtedly valuable to Sugarlands. They bring credibility and a loyal fan base.

Their knowledge of traditional distilling methods contributes to the authenticity of Sugarlands' products. This is a key differentiator in a crowded market.

The partnership has been instrumental in Sugarlands' growth and success.