Big Bluetooth Speakers With Lights
A surge in demand for oversized, light-integrated Bluetooth speakers is overwhelming retailers, leaving shelves bare and online inventories depleted.
These portable sound systems, some reaching up to four feet in height and adorned with customizable LED displays, are rapidly becoming the must-have item for parties, outdoor events, and even home entertainment.
Unprecedented Demand Fuels Shortages
Multiple retailers, including Best Buy and Walmart, are reporting stockouts of popular models like the JBL PartyBox 310 and the Sony GTK-XB72.
Online marketplaces like Amazon are experiencing significant shipping delays, with some deliveries pushed back by several weeks. The surge began in late spring and intensified throughout June.
According to a report released by MarketWatch on July 18, 2024, sales of these "XL Bluetooth Speakers with Lights" are up 250% compared to the same period last year.
Features Driving Popularity
The appeal lies in their portability, powerful sound output, and visually dynamic light shows. Many models boast features like microphone inputs for karaoke, USB charging ports for devices, and water-resistant designs.
Bluetooth 5.0 connectivity ensures a stable connection to smartphones and other devices from up to 100 feet away. Some speakers offer advanced features like smartphone app integration for controlling light patterns and sound settings.
Costco representatives indicated that their members are drawn to bundled deals, often including two speakers for a discounted price, increasing the volume of sale.
Where are the speakers from and who is making them?
Major manufacturers, including JBL, Sony, and Anker (Soundcore), are struggling to keep up with the escalating demand. Production facilities in China and Vietnam are operating at full capacity to meet the demand.
Increased material costs and shipping expenses are contributing to fluctuating prices. Some retailers have reported modest price increases on select models.
Impact on Consumers
Consumers are expressing frustration over the lack of availability and the inflated prices being offered by some resellers. Social media platforms are filled with complaints about order cancellations and long wait times.
"I ordered a JBL PartyBox 310 three weeks ago and it's still 'out for delivery'," shared one user on Twitter. "I need it for my party next weekend!"
Several consumers have opted to purchase alternative brands or smaller speaker models due to the shortages.
Retailer Response and Mitigation Efforts
Retailers are working to secure additional inventory from manufacturers and expedite shipping processes. Best Buy and other retailers have implemented online order limits to prevent hoarding and resale.
Some stores are offering rain checks or discounts on alternative products to appease customers. The situation is fluid, with daily inventory updates varying by location and online platform.
What is the timeframe when the speaker will be available?
Industry analysts predict that the supply chain bottlenecks could persist through the summer months. Consumers are advised to check inventory levels frequently and consider alternative purchase options.
Stay tuned for updates on availability and pricing as manufacturers ramp up production to meet the insatiable demand for these giant, illuminated speakers.
