How To See Who You Follow On Amazon Desktop

Amazon users, a critical feature has been quietly relocated. Discover how to find your "Following" list on the desktop version, now hidden but still accessible.
This guide provides immediate steps to locate the accounts and lists you follow on Amazon's platform.
The Hunt for Your Amazon Following List: Desktop Edition
Amazon's interface updates often lead to features being moved or subtly changed.
The "Following" list, which displays the profiles and lists you actively follow, is one such feature that has undergone a navigational shift on the desktop site.
Previously readily accessible, it now requires a slightly different approach to locate.
Step 1: Accessing Your Profile
Navigate to the Amazon homepage: www.amazon.com.
Hover over "Account & Lists" in the upper-right corner of the screen.
From the dropdown menu, select "Your Account."
Step 2: Finding the "Following" Section
Within "Your Account," scroll down to the "Personalization" section.
Look for an option labeled "Profiles" or "Your Profiles." The exact wording may vary slightly based on your account settings and location.
Click on "Your Profiles."
Step 3: Unveiling Your Following List
Once on your profile page, you should see several tabs or options.
Look for a tab or section labeled "Following" or "Followers."
Click on "Following." This will display a list of all the profiles and lists you are currently following on Amazon.
Alternative Method: Direct Link (If Available)
In some cases, a direct link may exist within your account settings or recommendations.
Keep an eye out for phrases like "People you follow" or "Lists you follow" within Amazon's suggested items or personalized feeds.
Clicking on these links, if present, should take you directly to your "Following" list.
Why the Change?
Amazon hasn't officially announced a specific reason for relocating the "Following" list.
Interface streamlining and a focus on personalized recommendations are likely contributing factors.
The change may also be part of a broader effort to emphasize different aspects of the Amazon shopping experience.
What You Can Do With Your Following List
Your "Following" list allows you to easily keep track of updates and activity from the people and lists you're interested in.
You can unfollow accounts directly from this list if you no longer wish to receive their updates.
It's also a useful tool for managing your Amazon feed and ensuring you're seeing content that is relevant to your interests.
Troubleshooting: What If You Can't Find It?
If you're unable to locate the "Following" list using the steps above, consider the following:
Check for updates: Ensure you're using the latest version of your web browser.
Clear your cache and cookies: Sometimes, old browser data can interfere with website functionality.
Contact Amazon support: If all else fails, reach out to Amazon's customer service for assistance.
They may be able to provide specific guidance or address any technical issues affecting your account.
A Word of Caution
Amazon's interface is subject to change without prior notice.
The location of the "Following" list may shift again in the future.
Stay informed about Amazon updates and be prepared to adapt your navigation accordingly.
Next Steps
Monitor Amazon's help pages and community forums for any official announcements or discussions regarding the "Following" list.
Provide feedback to Amazon regarding the usability of the new location.
Your input can help shape future interface improvements.

