Who Makes Snake Eyes Golf Clubs

Urgent update: The manufacturer behind the once-iconic Snake Eyes golf clubs has been a source of confusion for years, leaving golfers wondering about the brand's fate.

This article cuts through the ambiguity, revealing the key player responsible for the design, production, and distribution of Snake Eyes golf clubs.

The Rise and Fall (and Rise?) of Snake Eyes

Snake Eyes golf clubs gained significant popularity in the late 1990s and early 2000s, particularly among skilled players and those seeking high-performance components.

The brand was known for its unadorned, classic designs and high-quality materials.

However, ownership and manufacturing responsibilities have shifted over time, leading to the current situation.

The Original Manufacturer: Who Started It All?

Originally, Snake Eyes was not a standalone company in the traditional sense.

It was a brand developed and owned by Golfsmith International, a large golf equipment retailer and component supplier.

Golfsmith designed the clubs and contracted with various manufacturers to produce them based on their specifications.

The Transition: What Happened to Golfsmith?

Golfsmith International faced financial difficulties and filed for bankruptcy in 2016.

This event triggered a significant shift in the Snake Eyes brand's destiny.

The assets of Golfsmith, including the Snake Eyes brand, were acquired by Golf Galaxy, a subsidiary of Dick's Sporting Goods.

Dick's Sporting Goods and Golf Galaxy: The Current Owner

Currently, Dick's Sporting Goods, through its Golf Galaxy subsidiary, owns the Snake Eyes brand.

This means that they have the rights to design, manufacture, and distribute Snake Eyes golf clubs.

Golf Galaxy stores and the Dick's Sporting Goods website are the primary retail outlets for new Snake Eyes products.

Manufacturing: Who Makes Them Now?

While Dick's Sporting Goods owns the brand, they do not directly manufacture the clubs themselves.

Like Golfsmith before them, they contract with various manufacturers to produce the clubs based on their designs and specifications.

The exact manufacturers used by Dick's Sporting Goods for Snake Eyes are not publicly disclosed, which is common practice in the golf industry.

Identifying Genuine Snake Eyes Clubs

Because older Snake Eyes clubs from the Golfsmith era are still in circulation, it's crucial to identify genuine products manufactured under the current ownership.

Look for the Golf Galaxy or Dick's Sporting Goods branding on packaging and marketing materials.

Examine the clubheads and shafts for markings consistent with current models.

Where to Buy: Finding New Snake Eyes Clubs

The best place to purchase new Snake Eyes golf clubs is through Golf Galaxy stores or the Dick's Sporting Goods website.

This ensures you are buying authentic products with current warranties and support.

Be cautious when purchasing from third-party sellers, as authenticity can be difficult to verify.

The Future of Snake Eyes

Dick's Sporting Goods continues to offer Snake Eyes golf clubs, focusing on value and performance for a wide range of golfers.

The brand's commitment to quality components and classic designs remains a core part of its identity.

Monitor the Dick's Sporting Goods website and Golf Galaxy stores for updates on new Snake Eyes products and promotions.

Conclusion

Snake Eyes golf clubs are currently owned by Dick's Sporting Goods and sold primarily through their Golf Galaxy subsidiary.

While the manufacturing process involves contracted manufacturers, Dick's Sporting Goods maintains control over the brand's design and quality.

Stay tuned for further developments and product releases as Snake Eyes continues its presence in the golf equipment market.