Easy Brands To Get Pr From
Imagine a small, family-run bakery, the aroma of freshly baked bread swirling through the air, reaching out to entice passersby. The baker, Sarah, dreams of sharing her grandmother's secret recipe with the world, but she's unsure how to cut through the noise and get her story heard amidst the clamor of corporate giants and trending fads. It feels like David facing Goliath – a daunting task of securing positive media coverage and building a recognizable brand.
For small businesses and startups, securing PR can seem like an insurmountable challenge. However, some brands, by nature of their story, mission, or product, find it easier to attract media attention and garner positive public perception. These "easy PR" brands often possess inherent qualities that resonate with journalists and consumers alike.
Understanding the "Easy PR" Advantage
The term "easy PR" doesn't imply a lack of effort; instead, it refers to brands possessing inherent characteristics that naturally attract media interest. These characteristics often align with current societal trends, address compelling needs, or possess a unique narrative that journalists are keen to share.
Consider companies focused on sustainability. In an era of heightened environmental awareness, brands promoting eco-friendly practices or contributing to a circular economy automatically pique the interest of publications and consumers actively seeking to reduce their environmental impact.
The Power of Purpose
Brands built around a strong social purpose frequently find PR opportunities knocking on their door. A company donating a portion of its profits to a worthy cause, employing individuals from marginalized communities, or developing innovative solutions to social problems often resonates with audiences yearning for businesses that do more than just generate profit.
TOMS Shoes, for instance, gained significant media coverage for its "One for One" model, donating a pair of shoes for every pair purchased. This initiative resonated with socially conscious consumers and provided a compelling narrative for journalists seeking stories of businesses making a difference.
Innovation and Disruption
Companies disrupting established industries with novel products or services often capture the attention of media outlets eager to report on cutting-edge advancements. Think of a startup developing a revolutionary medical device or a company creating a sustainable alternative to single-use plastics.
These stories offer journalists the opportunity to showcase innovation, inspire readers, and highlight potential solutions to existing problems. The key is to clearly articulate the unique value proposition and demonstrate the real-world impact of the innovation.
The Human Connection
Brands with a strong human element tend to be more relatable and engaging, making them naturally appealing to both journalists and consumers. A company with a captivating founder story, a dedicated team driven by a shared passion, or a commitment to exceptional customer service often fosters a sense of connection that transcends mere transactions.
Local businesses often have an advantage in this area, building personal relationships with their customers and contributing to the community. Journalists are often eager to highlight the stories of local entrepreneurs and the positive impact they have on their neighborhoods.
Examples of "Easy PR" Brands
Several brands have successfully leveraged their inherent qualities to generate positive PR and build strong brand recognition.
Patagonia, renowned for its commitment to environmental activism and sustainable manufacturing, consistently garners media attention for its initiatives and advocacy efforts. Its transparency and dedication to protecting the planet resonate with consumers and journalists alike.
Ben & Jerry's, known for its quirky flavors and social activism, has long used its platform to advocate for various causes. From supporting fair trade to promoting environmental sustainability, the company's commitment to social justice has earned it consistent media coverage and a loyal customer base.
Warby Parker disrupted the eyewear industry with its affordable pricing, stylish designs, and social mission. Its "Buy a Pair, Give a Pair" program, similar to TOMS Shoes, resonated with socially conscious consumers and helped the company gain significant media attention.
Strategies for Leveraging "Easy PR" Potential
Even if a brand possesses inherent qualities that attract media interest, it's crucial to have a proactive PR strategy in place.
Develop a compelling narrative: Clearly articulate the brand's story, mission, and values. Highlight the unique aspects that differentiate the brand from its competitors. Tailor the message to resonate with specific media outlets and target audiences.
Build relationships with journalists: Identify journalists who cover relevant industries and topics. Reach out to them with personalized pitches, offering valuable insights and exclusive stories. Building genuine relationships is key to long-term PR success.
Create shareable content: Develop high-quality content, such as blog posts, infographics, and videos, that tell the brand's story and highlight its unique value proposition. Make it easy for journalists and consumers to share the content across various platforms.
Be responsive and transparent: Respond promptly to media inquiries and be transparent in all communications. Build trust by being honest and forthcoming about the brand's practices and values.
The Long-Term Benefits of Positive PR
Securing positive PR can have a significant impact on a brand's long-term success. It can increase brand awareness, build credibility, attract new customers, and foster brand loyalty.
Positive media coverage can also help a brand attract investors, recruit top talent, and expand into new markets. In today's competitive landscape, PR is an essential tool for any brand seeking to stand out and thrive.
Ultimately, while some brands may have a natural advantage in the PR arena, every business has a story to tell. By focusing on purpose, innovation, and human connection, and by developing a proactive PR strategy, even the smallest of businesses can achieve meaningful media coverage and build a strong brand reputation. Just like Sarah and her bakery, sharing her grandmother's secret recipe with the world, one delicious loaf at a time.
