Paint Sample Stickers Sherwin Williams

Sherwin-Williams has quietly rolled out a significant change in how customers sample paint colors, shifting away from traditional liquid paint samples towards larger, peel-and-stick samples. This move, initiated throughout 2023 and continuing into 2024, impacts both the customer experience and the company's operational footprint.

The transition primarily involves replacing the 8-ounce liquid sample cans with 12x12 inch adhesive-backed squares of actual paint. The Sherwin-Williams company states the change aims to provide a more convenient and accurate representation of the color, sheen, and texture on various wall surfaces.

The Shift: Why Peel-and-Stick?

The rationale behind the move centers on several key factors. First, the company hopes to improve customer satisfaction by offering a less messy and more realistic sampling experience. Liquid samples often require multiple coats, brushes, and dry time, potentially leading to inaccurate color representation based on application technique.

Sherwin-Williams also cites environmental benefits. Peel-and-stick samples reduce the need for disposal of leftover liquid paint, a common source of environmental waste. These samples are also easier to transport and store for customers, minimizing potential spills.

Details of the Transition

The peel-and-stick samples are priced competitively with the previous liquid samples, generally around $6-$8 per sample. Customers can order these samples online or purchase them at Sherwin-Williams stores nationwide.

The roll-out has been gradual, with some stores transitioning earlier than others. Many stores now prominently display the peel-and-stick samples near their paint chips, encouraging customers to opt for the newer format.

Sherwin-Williams has invested in new printing technology to accurately replicate their paint colors on the adhesive samples. This ensures color consistency and allows customers to see the exact color they'll be getting on their walls before committing to a full purchase.

Impact and Reception

Customer reviews have been mixed, with some praising the convenience and accuracy of the peel-and-stick samples. Others express concern about the cost, particularly for those needing to sample multiple colors or larger areas.

Some contractors have voiced a preference for liquid samples, arguing that they allow for better color matching and testing of paint adhesion. Sherwin-Williams acknowledges this concern and offers contractors specific resources and support related to color matching and application techniques.

The company's shift also impacts its supply chain and operational efficiency. By reducing the production and distribution of liquid samples, Sherwin-Williams may streamline its inventory management and lower transportation costs.

Looking Ahead

While Sherwin-Williams continues to refine its peel-and-stick sample program, the change represents a broader trend in the paint industry towards more sustainable and customer-friendly sampling methods. Competitors like Benjamin Moore also offer similar peel-and-stick options.

The long-term success of this transition will depend on customer adoption and the company's ability to address any remaining concerns about cost, accuracy, and contractor preferences. Sherwin-Williams is committed to gathering customer feedback and making further improvements as needed.

Ultimately, the move towards peel-and-stick samples reflects a growing emphasis on convenience and sustainability in the home improvement sector. It remains to be seen whether this change will become the new industry standard, but it undoubtedly marks a significant evolution in how consumers choose paint colors.