When Does The New Macbook Air Come Out 2017
The wait for an updated MacBook Air in 2017 was a palpable tension in the tech world. Consumers and industry analysts alike eagerly anticipated a refresh of the iconic, lightweight laptop, a staple for students and professionals for years. The question wasn't just *if* a new model would arrive, but *when*.
This article delves into the expectations, rumors, and ultimate reality surrounding a potential 2017 MacBook Air release. It explores the factors contributing to the speculation, the technological advancements at the time that fueled anticipation, and ultimately, why a completely new model didn't materialize that year, offering a retrospective look at Apple's strategy and its impact on the laptop market.
The Rumor Mill Churns
Speculation regarding a new MacBook Air intensified throughout 2017. Many expected Apple to finally update the device with a Retina display, a feature already present in the higher-end MacBook Pro line.
Rumors also suggested potential processor upgrades to Intel's Kaby Lake architecture, improved battery life, and potentially even a redesign to bring the Air in line with Apple's evolving aesthetic.
Sources of the Speculation
Several factors contributed to the persistent rumors. Firstly, the MacBook Air had remained largely unchanged for several years, making it an obvious candidate for an upgrade.
Secondly, reports from supply chain analysts and tech bloggers often hinted at new Apple laptop models in development, fueling the fire of speculation.
Finally, the perceived gap in Apple's product lineup, between the aging Air and the more expensive MacBook Pro, created a perceived need for a mid-range option.
The Reality: No New MacBook Air in 2017
Despite the widespread anticipation, Apple did not release a completely redesigned or significantly upgraded MacBook Air in 2017. Instead, the company offered a minor refresh in June, featuring a slight processor bump.
This update, while welcome, fell short of the expectations of many who hoped for a more substantial overhaul, including a Retina display.
Why No Major Update?
Several theories attempt to explain Apple's decision to hold back on a major MacBook Air update in 2017. One possibility is that Apple was prioritizing development of the redesigned 12-inch MacBook, released in 2015, which aimed to offer a similar ultra-portable experience.
Another factor could have been component costs. Integrating a Retina display and newer processors while maintaining the Air's price point might have proven challenging.
A third, perhaps more strategic reason, could be Apple's desire to push consumers towards the MacBook Pro line, which offered higher performance and features at a premium price.
The Market's Reaction
The lack of a major MacBook Air update in 2017 drew mixed reactions. Some consumers expressed disappointment, feeling that Apple was neglecting a popular and affordable product line.
Others remained loyal to the Air's simplicity and affordability, appreciating the minor refresh.
Competitors capitalized on Apple's inaction, offering compelling alternatives in the ultraportable laptop market, featuring Retina displays and modern processors at competitive prices.
Looking Ahead: The Future of the MacBook Air
While 2017 didn't bring a new MacBook Air as many expected, the anticipation wasn't entirely misplaced. Apple eventually did release a redesigned MacBook Air in 2018, incorporating a Retina display and other long-awaited features.
The delay in a major update highlights the complexities of Apple's product strategy. It also underscored the intense scrutiny and expectations surrounding every product release.
The 2017 "non-event" served as a reminder of Apple's control over its product roadmap and its willingness to defy expectations, ultimately shaping the future of its laptop lineup.
